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Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.
Principal Consultant
The automotive industry is undergoing rapid transformation driven by EV adoption, e-axle innovation, battery repurposing, and emission goals. Yet, chip and battery shortages pose challenges, while digital influencers reshape EV marketing and consumer engagement.
Senior Independent Executive and Advisor
The beauty industry keeps recycling familiar ingredients like retinol, niacinamide, and botanicals through new formats and marketing. Trends are cyclical, showing that in cosmetics, what’s old becomes new again.
Executive Business Consultant
Not every profitable business can be franchised. A viable franchise requires strong margins, unique advantages, and sustainable value for franchisees—beyond short-term gains—to ensure mutual growth and long-term brand success.
Foodservice Industry and Ghost Kitchen Consultant
Ghost kitchens—delivery-only restaurants—are reshaping food service through speed, efficiency, and scalability. Success relies on standardization, tech integration, adaptable menus, and quick response to changing customer demand.
Consulting Editor
Electric two-wheelers are driving India’s EV adoption, supported by FAME II subsidies that cut costs by 30–40%. While car electrification lags due to range and infrastructure challenges, scooters and rickshaws lead the clean mobility shift.
Head - External Communications
The pandemic forced global lockdowns, crippling economies and consumer confidence. As recovery begins, empathetic and transparent communication becomes crucial. Brands must build trust through responsible messaging, while technology enables connection, collaboration, and business continuity.