Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Rising Trend Toward Li-Ion Batteries In UPS Solutions
18 Nov 2022

Rising Trend Toward Li-Ion Batteries In UPS Solutions

Chandra_Mohan_Mittal

Sales Manager (Aug 2019 - Oct 2023)

As the world moves from lead-acid to lithium, UPS systems are becoming lighter, more durable, and energy-efficient. Discover how Li-Ion batteries are redefining reliability, sustainability, and the future of backup power.

Indian And Bharat Mindsets
14 Nov 2022

Indian And Bharat Mindsets

Amit_Vyas

Head Ecommerce & Digital (Apr 2022 - Jan 2025)

In a nation split between “India” and “Bharat,” brand management becomes an art of perception. Marketers must balance luxury with practicality, emotion with reason. This article reveals how understanding both mindsets can make or break your brand story.

Strategic Innovation In The Beauty Market
02 Nov 2022

Strategic Innovation In The Beauty Market

Camila_Biato

Senior Recherche for Cosmetic Applications (May 2022- Nov 2023)

Behind every beauty breakthrough lies a story — from high-tech labs to bold startups redefining trends. Discover how creativity, science, and strategy blend to shape the future of cosmetics. What truly makes innovation beautiful? Read to find out.

How Is Advertising Made?
31 Oct 2022

How Is Advertising Made?

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

Behind every ad that makes you smile or think lies a powerful science! Discover how brands like Cadbury and Coca-Cola turn insights into emotion through creativity and clarity. Learn the art and science behind advertising that truly connects.

Maldives Hospitality Industry
17 Oct 2022

Maldives Hospitality Industry

Riaan_Sinclair_Drever

General Manager

Maldives resorts are redefining luxury with unique experiences. Choosing the right island matters: research beyond online searches, consider activities, dining, and your dream stay. Discover how resorts blend service, technology, and charm for unforgettable escapes.

Technology And Leadership In Education
17 Oct 2022

Technology And Leadership In Education

Jose_Martinez_Vicente

TFM Director (Sept 2022 - Present)

Educational institutions thrive when technology and leadership go hand in hand. From choosing the right tools to coaching leaders, success depends on purposeful tech use, aligned with staff and student needs. Discover how smart tech and strong leadership transform learning.