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Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.
Marketing Head - Dairy (Sept 2017 - Aug 2022)
Innovation fuels business growth but demands discipline. Success lies in identifying unmet consumer needs, balancing incremental and disruptive ideas, following a structured Stage-Gate process, and ensuring innovations extend brand relevance—not mimic competitors.
Project Director
Founders must master task management to balance speed and accuracy. Use free tools like Google Calendar, Sheets, or Asana to organize, prioritize, and track KPIs—celebrate progress, stay motivated, and scale efficiently.
Deputy General Manager - International Business
Using Walter White’s “empire business” philosophy, the author argues that combating grey market exports isn’t about control but differentiation—through smarter pricing, strong brand positioning, and strategic distribution that outplays parallel traders.
Founder & CEO (Feb 2020 - Present)
As customer acquisition costs soar, brands must focus on maximizing existing customer value through smart CRM, data-driven engagement, and digital transformation—unlocking higher ROI by delivering personalized, timely, and relevant experiences.
Marketing Head - Dairy (Sept 2017 - Aug 2022)
Consumer promotions can drive short-term excitement and sales but risk diluting brand equity if overused. Smart marketers use them tactically—to enhance imagery, bridge perception gaps, or offer genuine value.
Deputy General Manager - International Business
Building successful international brands requires humility, adaptability, and investment. Companies must shed domestic arrogance, localize offerings, and understand market nuances. Skill, grit, and money drive global success through resilience, consumer insight, and strategic innovation.