Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Ride The Wave
16 Feb 2022

Ride The Wave

Lisa_Gralnek

Principal & Founder (Dec 2017 - Present)

Resistance to change is natural, but adaptation fuels growth. Discover LVG & Co’s method of “riding the wave” to proactively manage uncertainty and thrive in times of disruption.

Fashion Ownership In Shreds!
10 Feb 2022

Fashion Ownership In Shreds!

Hana_Visviki

Chief Executive Officer (2010 - Present)

Fashion is shifting to rentals and subscriptions as Millennials and Gen Z prioritize sustainability and affordability. Circular models extend product life, reduce waste, and redefine ownership for a greener future. Luxury brands join too, meeting evolving consumer values.

China, A Leading Country In E-Commerce
09 Feb 2022

China, A Leading Country In E-Commerce

Javier_Perez_de_Leza_Eguiguren

CEO

China leads global e-commerce with 77% online sales, driven by innovative livestream and social shopping. Platforms like Taobao, JD.com, and Douyin blend entertainment and commerce, fueling rapid growth. Latin America shows the highest online sales increases. Meanwhile, Europe lags behind with stati

What Is Marketing Strategy All About?
08 Feb 2022

What Is Marketing Strategy All About?

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

An effective marketing strategy defines clear objectives, understands consumers through segmentation and positioning, crafts compelling messages, and executes via advertising, engagement, and innovation to build brand relevance and drive measurable business growth.

New Auto Manufacturing Practices
01 Feb 2022

New Auto Manufacturing Practices

Ramachandran_S

Principal Consultant

Automakers are rethinking manufacturing amid chip shortages, supply shocks, and sustainability goals. From Tesla’s diamond-shaped factories to right-to-repair debates, innovation, adaptability, and smarter supply chains are shaping the industry’s next era.

Franchisors, Franchisees And The Art Of War
14 Jan 2022

Franchisors, Franchisees And The Art Of War

Thierry_Rousset

Executive Business Consultant

Franchising, like The Art of War, thrives on trust, balance, and discipline. Success depends on moral alignment, market awareness, leadership, structured systems, and mutual respect between franchisors and franchisees.