Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

FMCG Marketing Post-Covid
20 Oct 2021

FMCG Marketing Post-Covid

Ankur_Gupta

Founder

FMCG brands must respond to crises with empathy, agility, and innovation—leveraging digital campaigns, supporting communities, promoting self-reliance, and planning emotionally resonant post-pandemic experiences to strengthen consumer trust and long-term brand equity.

6 'Tips' To Enter The FMCG Market
19 Oct 2021

6 'Tips' To Enter The FMCG Market

Alekhya_Chakrabarty

Innovation and Sustainability Lead, Dairy

Success in FMCG begins and ends with the consumer. Listen deeply, master your numbers, keep learning beyond your role, and lead with humility—because respect and curiosity build lasting impact.

Delivering Luxury or Just Products?
18 Oct 2021

Delivering Luxury or Just Products?

Siddharth_Kumar

Category Manager-Retail Planning and E-Commerce

Luxury retail’s essence lies in sensory, human experiences that digital platforms struggle to replicate. While online channels aid discovery and convenience, true luxury endures in physical spaces that evoke emotion, storytelling, and exclusivity.

Brand Loyalty Is "Greener"​ Than Ever!
18 Oct 2021

Brand Loyalty Is "Greener"​ Than Ever!

Hana_Visviki

Chief Executive Officer (2010 - Present)

Consumer sentiment is shifting toward sustainability, transparency, and shared values. Gen Z and Gen Alpha demand ethical, eco-conscious brands. In fashion and beyond, loyalty now stems from purpose, experience, and sustainable practices over mere products.

Managing Challenges In Auto Industry
13 Oct 2021

Managing Challenges In Auto Industry

Ramachandran_S

Principal Consultant

The automotive industry faces new challenges—chip shortages driving make-to-order models, EV insurance gaps, rising SUV accident risks, unused in-car tech, post-Brexit costs—while innovations like IoT-powered smart manufacturing and tyre recycling offer resilience and renewal.

Retail Strategic Considerations Post-Pandemic
12 Oct 2021

Retail Strategic Considerations Post-Pandemic

George_Nahra

Retail Strategy and Customer Insights Consultant

As retailers reopen post-COVID-19, they must adopt a holistic strategy—redefining brand purpose, enhancing store safety, leveraging digital momentum, optimizing store networks, strengthening supply chains, and pursuing agile, data-driven operations to thrive in the new retail landscape.