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Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.
Head of Marketing & Communications (Jan 2021 - Dec 2023)
A brand is more than a product—it’s a living experience. From Coke Studio to global fan tribes, branded content breathes life into brands, creating authentic connections, engagement, and loyalty that go beyond mere consumption. Discover how.
Independent Consultant
The automotive world faces its biggest shake-up since Ford: EVs surge while diesel and ICE sales plummet. Discover how OEMs and suppliers are racing to adapt, redeploy skills, and survive in a future dominated by electric and zero-emission vehicles.
Regional Vice President, Enterprise Sales
Most retailers focus on the sale — but the real magic happens after. A seamless post-purchase journey turns one-time buyers into lifelong customers. From clear delivery expectations to proactive communication and easy returns, discover how to reduce WISMO calls and boost loyalty.
Marketing Head - Dairy (Sept 2017 - Aug 2022)
Trends shape the future—fads fade fast. From digital education to online payments, learned consumer behaviors are redefining FMCG strategies. Discover how spotting real trends early can guide smart investments and innovation for lasting growth.
Chief Operations Officer
Think rapid grocery delivery is failing? Think again. The real game-changer isn’t speed—it’s automation. Discover how DaVinci’s robotic micro-fulfillment centers are reshaping the future of delivery and why the next big success story is just around the corner.
Principal & Founder (Dec 2017 - Present)
The FDA’s added sugar labelling rule sparked a shift in the $8B snack market. While regulation stalled, companies like KIND stepped up to drive change. Discover how private players are leading the fight for transparency.