Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Telcos Thrive Through Digital Transformation
17 Dec 2021

Telcos Thrive Through Digital Transformation

Munesh_Jadoun

Founder and Ceo

Digital transformation empowers telcos to evolve beyond traditional models by adopting 5G, AI, and IoT, enhancing customer experience, optimizing operations, diversifying revenue, and driving sustainable growth in a hyperconnected world.

Why You Should Discuss Pricing
15 Dec 2021

Why You Should Discuss Pricing

Abhishek_Shetty

Head - Brand Marketing, Content Marketing & Communication (Feb 2021 - Jan 2023)

Open conversations about pricing build trust and reveal true customer value. Using methods like the Van Westendorp Price Sensitivity Meter helps businesses determine optimal pricing instead of guessing, ensuring fairness and sustainability.

Greening the Signal: Net Zero in Telecom
11 Nov 2021

Greening the Signal: Net Zero in Telecom

Arvind_Pandey

Managing Partner

India’s 2070 net-zero target will reshape telecom through green energy adoption, AI-driven power optimization, data center sustainability, and renewable-powered infrastructure—driving efficiency, automation, and innovation across the sector’s evolving ecosystem.

Death Of Spectrum Auctions
12 Oct 2021

Death Of Spectrum Auctions

Parag_Kar

Vice President, Government Affairs, India and South Asia

The Supreme Court’s AGR ruling has destabilized telecom competition, pushing Vodafone Idea toward bankruptcy and undermining spectrum auctions, forcing DoT into a lose-lose situation of high reserve prices, unsold spectrum, and poor consumer outcomes.

Live Streaming Transforms E-Commerce
08 Oct 2021

Live Streaming Transforms E-Commerce

Balasundaram_J

Senior Manager, Digital Marketing

Live streaming has revolutionized e-commerce during COVID-19, enabling retailers to connect with customers safely, boost engagement, and build trust through interactive, real-time experiences that blend marketing, entertainment, and sales.

Big Data Boosts Call Quality
05 Oct 2021

Big Data Boosts Call Quality

Naveen_Jakhar

Assistant Director General

The Department of Telecommunications is using big data analytics to identify and fix call drop issues through anonymous, metadata-based analysis — ensuring service quality improvement without compromising subscriber privacy.