Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

How Food Service Builds F&B Brands
21 Oct 2021

How Food Service Builds F&B Brands

P_Rajan_Mathews

Chief Brand Mentor

Vegit rapidly built its presence in India’s food industry, introducing instant potato flakes—a new concept locally—across HoReCa, manufacturing, and household segments, replicating the global success of instant mashed potato products.

Brewery Yeast Dryer
11 Oct 2021

Brewery Yeast Dryer

Mangal_Dev_Bariwal

Director

The advanced yeast dryer plant automates yeast handling in breweries, ensuring hygiene, reducing manpower, lowering effluent treatment costs, and producing high-quality dried yeast with under 5% moisture for feed applications.

Eggstremly Delicious
22 Sep 2021

Eggstremly Delicious

Jaison_John

Team Lead- India

Exploring the quest for a perfect breakfast, the author discovers eggs as a nutrient-dense superfood—rich in proteins, vitamins, minerals, and choline—promoting heart health, brain function, and sustainable weight management.

Post-COVID Packaged F&B Outlook
13 Sep 2021

Post-COVID Packaged F&B Outlook

P_Rajan_Mathews

Chief Brand Mentor

Post-COVID, Indian consumers have embraced healthier diets, hygiene, and digital habits. Home cooking, immunity focus, and local grocery reliance reshaped food demand, driving innovation in packaged food and beverage offerings.

When Choice Confuses Customers
09 Sep 2021

When Choice Confuses Customers

Nicky_Mckenna

Joint CEO & Principal Consultant

Digital marketing can ease customer confusion by guiding choice through curation, authority, effective filters, fresh content, urgency, and social proof—helping brands simplify decisions and build trust in a crowded marketplace.

The Attractive Shape Of The Foods
07 Sep 2021

The Attractive Shape Of The Foods

Rakesh_Reddy_Mudireddy

Independent Consultant

Consumers subconsciously link shapes to taste—round with sweet, angular with bitter. Triangular foods like pizza, samosas, and nachos tap this symbolism, influencing perception, preference, and even packaging design in food marketing.