Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Digitalizing The Channel Partners In IT Industry
05 Dec 2022

Digitalizing The Channel Partners In IT Industry

Atirek_Aanand

Assistant Manager (May 2018 - May 2019)

When face-to-face sales vanished, the IT industry turned crisis into opportunity. Discover how digital transformation, AI, and virtual experiences revolutionized channel partnerships and redefined customer engagement in the post-pandemic world.

Levels Of Marketing Automation Maturity
30 Nov 2022

Levels Of Marketing Automation Maturity

Girish_Bendigiri

Co-Founder & Product Director (Apr 2021 - Present)

As digital tools flood the marketing world, many forget the basics. This article takes you through the 3 stages of marketing automation maturity—from solo hustles to enterprise harmony—revealing how mindset, not size, defines success.

Leveraging Virtual, Augmented Reality In B2B Marketing
21 Nov 2022

Leveraging Virtual, Augmented Reality In B2B Marketing

Saurin_Gandhi

Founder (Jun 2019 - Jul 2022)

AR and VR are redefining B2B marketing—turning complex demos into immersive experiences, shortening sales cycles, and personalizing every interaction. From virtual stores to real-time analytics, discover how these tools are reshaping how businesses sell, train, and connect.

Introduction To Web 3.0
18 Nov 2022

Introduction To Web 3.0

Jide_Agbana

Global Product Marketing Manager (Nov 2020 - Jan 2023)

From static pages to intelligent, decentralized experiences — the web has evolved. Discover how Web 3 is rewriting data ownership, privacy, and digital freedom in a connected world.

IT Program And Portfolio Management Strategy Leaders
04 Nov 2022

IT Program And Portfolio Management Strategy Leaders

Javier_Murillo_Ricote

Information Technology Portfolio Leader (May 2022 - Present)

As digital transformation reshapes industries, Program & Portfolio Management (PPM) leaders stand at the crossroads of strategy and execution. Discover how modern PPMs drive agility, manage change, and turn vision into measurable value in an era of constant disruption.

Methodology For An Effective IT Roadmap
28 Oct 2022

Methodology For An Effective IT Roadmap

Krishnamurthy_A_S

Independent Consultant

CIOs are no strangers to change—but today’s turbulence is unlike anything before. From crises to cyber threats, survival needs strategy. Discover a 5-step roadmap to transform chaos into opportunity—and lead IT with purpose, precision, and power.