Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Old World Diseases In The Brave New World
14 Sep 2021

Old World Diseases In The Brave New World

Karan_Thakur

Vice President - Operations & Communications

Old diseases and antibiotic resistance are resurging globally, threatening decades of public health progress. Combating this requires new drug innovation, strict antibiotic controls, better sanitation, surveillance, and public education to prevent future health crises.

Indian Traditional Medicine in Alzheimer’s Care
27 Aug 2021

Indian Traditional Medicine in Alzheimer’s Care

Dr._Harshad_Malve

Associate Medical Director

Traditional Indian medicines like Brahmi, Ashwagandha, and Curcumin show neuroprotective potential in Alzheimer’s management. Integrating Ayurveda with modern therapies may enhance treatment outcomes, but robust clinical evidence and further research are essential.

Marketing Medical Devices: 10 Things I Have Learned
18 Aug 2021

Marketing Medical Devices: 10 Things I Have Learned

Pontus_Rehn

Senior Business Consultant

After decades in medical device marketing, I’ve learned that real differentiation comes from curiosity, digital maturity, distributor empathy, brand purpose, and sales alignment—not more brochures or features.

Innovative Healthcare Delivery for Value Creation
15 Aug 2021

Innovative Healthcare Delivery for Value Creation

Porus_Rawal

Business Partner, Commercial Development - Technology

Value-based healthcare links provider payments to patient outcomes rather than services. With digital therapeutics and strategic partnerships, this model promises improved health, reduced chronic disease impact, and sustainable long-term cost efficiencies.

Patient Experience Under Pandemic Pressure
08 Aug 2021

Patient Experience Under Pandemic Pressure

Diane_Stover_Hopkins

Consultant - Customer Experience & Innovation Strategy

Pandemic stress strains caregivers, risking patient experience. Supporting staff well-being, empathetic communication, realistic expectations, and visible leadership can sustain safe, compassionate, and high-quality care amid ongoing healthcare pressures.

Pharma Selling Conundrum
15 Jul 2021

Pharma Selling Conundrum

Sukhendu_Patnaik

Director & Co-Founder

Pharma selling in India is evolving as doctors become self-informed. Traditional MR-led approaches are losing impact, pushing companies toward often unethical “jugad” tactics instead of genuine, value-based engagement.