Knowledge Ridge

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Deputy General Manager - International Business

Tier 1

Emami Ltd, India

Former Senior Business Manager - Strategy & Planning at Nestlé (2021)

Contact: +91 NA

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Walter White & The Grey Market

Walter White & The Grey Market

Using Walter White’s “empire business” philosophy, the author argues that combating grey market exports isn’t about control but differentiation—through smarter …

January 11, 2022

How To Build Brands In International Markets?

How To Build Brands In International Markets?

Building successful international brands requires humility, adaptability, and investment. Companies must shed domestic arrogance, localize offerings, and understand market nuances. …

December 15, 2021

Export Temples Of India

Export Temples Of India

India’s MSME clusters are unsung heroes driving nearly half of exports, yet fail to capture full global value due to …

November 9, 2021