Knowledge Ridge

Author Profile

Joint CEO & Principal Consultant

Tier 1

WSI Digital Advisors, United Kingdom

Former Buying & Merchandising Director at David Phillips | Former Chief Commercial Officer at The White Company (2007-2015)

Contact: +44 NA

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When Choice Confuses Customers

When Choice Confuses Customers

Digital marketing can ease customer confusion by guiding choice through curation, authority, effective filters, fresh content, urgency, and social proof—helping …

September 9, 2021

Why Engage Prospects Not Ready to Buy

Why Engage Prospects Not Ready to Buy

In B2B, 92% of leads aren’t ready to buy. Regularly engaging these prospects through digital channels builds trust, sustains interest, …

February 1, 2021