Knowledge Ridge

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Marketing Head - Dairy (Sept 2017 - Aug 2022)

Tier 1

Britannia Industries Limited, India

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Contact: +91 NA

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Personal Branding

Personal Branding

Ever wondered how to build a personal brand that truly stands out? From defining your audience to discovering your unique …

November 30, 2022

How Is Advertising Made?

How Is Advertising Made?

Behind every ad that makes you smile or think lies a powerful science! Discover how brands like Cadbury and Coca-Cola …

October 31, 2022

Use Of Celebrities

Use Of Celebrities

Celebrities aren’t just stars — they’re living, breathing brands. From Shah Rukh’s charm to Akshay’s boldness, their personas shape how …

August 24, 2022

New Marketing Opportunity For FMCG Brand

New Marketing Opportunity For FMCG Brand

Trends shape the future—fads fade fast. From digital education to online payments, learned consumer behaviors are redefining FMCG strategies. Discover …

June 24, 2022

How to Make a Marketing Plan!

How to Make a Marketing Plan!

A winning marketing plan isn’t just about budgets — it’s about smart media choices. From TV to digital to engagement …

March 29, 2022

What Is Marketing Strategy All About?

What Is Marketing Strategy All About?

An effective marketing strategy defines clear objectives, understands consumers through segmentation and positioning, crafts compelling messages, and executes via advertising, …

February 8, 2022

How Does The Innovation Process Work?

How Does The Innovation Process Work?

Innovation fuels business growth but demands discipline. Success lies in identifying unmet consumer needs, balancing incremental and disruptive ideas, following …

January 12, 2022

The Logic Of Consumer Promotions

The Logic Of Consumer Promotions

Consumer promotions can drive short-term excitement and sales but risk diluting brand equity if overused. Smart marketers use them tactically—to …

December 16, 2021