Knowledge Ridge

Author Profile

Founder & CEO (Feb 2020 - Present)

Tier 1

Upriver Ecommerce LLP, India

Former Business Director at Wazir Advisors (Apr 2014 - Feb 2020) | Former CEO at Styletag (Jun 2012 - Sept 2013)

Contact: +91 NA

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Omni Commerce And Offline To Online (O2O)

Omni Commerce And Offline To Online (O2O)

Shoppers want seamless experiences across every channel—store, mobile, web, and social. This article explores how omnichannel and O2O commerce unite …

March 24, 2022

Costumer Potential Maximization

Costumer Potential Maximization

As customer acquisition costs soar, brands must focus on maximizing existing customer value through smart CRM, data-driven engagement, and digital …

January 5, 2022

7 Trends Redefining Indian Apparel

7 Trends Redefining Indian Apparel

India’s apparel market is evolving fast, driven by urbanization, rising incomes, women’s empowerment, digital adoption, and fashion-conscious consumers. Seven emerging …

December 12, 2021

Building Iconic Brands And Elements Of Iconicity

Building Iconic Brands And Elements Of Iconicity

Iconic brands like Raymond’s “The Complete Man” transcend products by combining superior differentiation, consistency, evolution, disruption, storytelling, and alignment, earning …

November 22, 2021