Knowledge Ridge

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Marketing Consultant & Interim Management

Tier 1

Marketing Consultant & Interim Management, Spain

Former Senior Brand Manager Kinder (Smallbites Biscuits, Cake, Innovations) at Ferrero (Aug 2001 - Aug 2020)

Contact: 34 634355139

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Testing New Products : A Strategic Imperative For FMCG Companies

Testing New Products : A Strategic Imperative For FMCG Companies

In a market where 80% of FMCG launches fail, testing is the key to success. From optimizing portfolios to creating …

May 31, 2023