About 3 or 4 years ago, the global trend in general and the Kingdom of Saudi Arabia, in particular, occupied a boom in healthy and natural food and sports of all kinds.

From here, it became clear that there will be a great demand for the healthy food industry in the Kingdom of Saudi Arabia, UAE, and all GCC, and with our follow-up to it during the past four years until now, it has become clear that the share of healthy food products and any products related to natural and healthy ingredients is constantly increasing by looking at the shelf spaces in all sales outlets. 
Also, the increase in companies that make healthy meal schedules according to the needs of each individual, whether to lose weight, maintain it, or raise their energy levels.

The focus has also increased on governments’ awareness of adopting a healthy lifestyle and their diligence in conveying this awareness to people to alleviate diseases and reduce pressure on health sectors. By following the markets, we noticed that some companies are heading to the same field, but timidly, due to the lack of infrastructure within their facilities and the availability of sufficient experience for their current cadres to do so.

Accordingly, it is expected during the next four years, at most, that there will be a boom in this sector in terms of a significant increase in consumer demand for it, in line with the government’s media support for that, so this is the most appropriate time for us to be a pioneer in this field.

As for large companies, they have no choice but to seek the help of experts in this field to develop new items for a period of time and train their employees or replace them with others with experience that enables them to compete and withstand the challenges they face before the start of consumers’ rejection of foodstuffs that contain food materials and ingredients that are not healthy and natural.

At this stage, consumers grow their knowledge little by little, and this is what has also been noticed in the lifestyle of many peoples, whether in terms of food, drink, or sports, and this is a great danger for these organizations. They are now considered in the bottleneck stage, and many of them are still fighting in a battle stay.

It was also noticed that they are trying to manufacture healthy products according to their capabilities and little knowledge, but this is not enough, of course.

Do you know who is the source of the real threat to these giant companies?

They are small and medium-sized companies because they have healthy and smart young people, most of whom are recent graduates, and they are the ones who awakened this threat in companies by spreading healthy patterns between them and each other until they felt that. The giants of companies are these young people with experience in these modern products that they innovate.

This article was contributed by our expert Mohammed Anwar

Frequently Asked Questions Answered by Mohammed Anwar

Q1. What is the health and wellness food market size?

It does not exceed 15%, but it increases annually.

Q2. What are the main types of food production innovations?

Canned foods and basic foods

Q3. What are the most recent trends and changes in the food market?

Snacks are the latest thing.

Q4. What are the challenges faced by the health food industry in terms of infrastructure?

There are no infrastructure challenges, everything is available, and the only challenge is the experience in this field.