Client Need

An Asia-based technology company having Business Analytics and AI as one of its core solutions wanted to conduct a market feasibility study for the European market. The objectives of the study included -:

• Current demand and supply dynamics
• Current market maturity and openness to collaborate with vendors outside Europe
• KPI's as desired and critical to the vendor selection process
• Competitive advantage and landscape and regulatory environment in countries of interest

Knowledge Ridge Solution

Knowledge Ridge, an expert network for corporations, curated a list of diligently vetted country-specific subject matter experts and offered phone consultations to understand the market dynamics prevailing in each country, as well as to evaluate the product feasibility for each market. Some of the notable experts consulted were:

• Former Country Head, Germany at a Tech major that extensively utilizes business analytics and AI solutions to service its clients. The expert provided detailed insights into the demand side aspects, as well as the key KPI's critical to the vendor selection process
• Former Business Development Director at a French multinational that provides AI and analytics solutions to clients across Europe. The expert was instrumental in assessing the competitive landscape and regulatory environment prevailing in Europe
• Former C-Level executives of the UK's largest retail chains to understand the user experience, service level requirements, features desired and openness to collaboration, and to finally arrive at a Go or No-Go strategy

Knowledge Ridge Impact

Knowledge Ridge shortlisted 15 experts from the business analytics and AI market in Europe. The client selected 12 experts from our expert network and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into market feasibility for analytics and AI solutions in the European market. Some of the selected experts shared their insights on current demand and supply dynamics and the maturity of the market to collaborate with vendors outside Europe. Other selected experts shared their perspectives on the vendor selection process employed by major players along with the competitive landscape and regulatory environment in countries of interest.