Client Need

An Asia based manufacturer of earthquake resistant structures wanted to design a market entry corporate strategy for United States and Canada. The study included arriving at product-based market size estimates and the following:

• Current demand and supply dynamics
• Current products available to make structures earthquake resistant and their key characteristics
• Current product level value-chain analysis and pricing points
• Key suppliers of earthquake resistant materials and competitor landscape
• Key industry regulations affecting the pricing points and the accompanying margins

Knowledge Ridge Solution

Understanding the business, market niche, and the services required, Knowledge Ridge offered several phone consultations as well as in-person meetings with key stakeholders across the United States and Canada to arrive at the best market estimate and an optimal market entry strategy. Some of the notable experts consulted were:

• A senior R&D executive with decades of business experience in developing earthquake resistant products to understand the current products available in the market along with their advantages and shortcomings
• A former Marketing Head, North America, of an earthquake manufacturing major to understand the demand & supply dynamics, raw material sourcing, product level preferences across high rises, critical structures and major corporations. Expert also provided detailed perspective on the relevant sourcing regulations like Make in America
• A Senior Vice President, Sales Strategy - United States, of a major EPC company dealing exclusively with earthquake resistant buildings to understand the best market entry strategy to optimize market positioning

Knowledge Ridge Impact

Knowledge Ridge shortlisted 14 experts from the construction sector in the US and Canada, especially in the earthquake resistant structure niche. The client selected 10 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into designing a market entry strategy for United States and Canada. Some of the selected experts shared their insights on current demand and supply dynamics and products available to make structures earthquake resistant and their key characteristics. Other selected experts shared their perspectives on product level value-chain, pricing points and key regulations affecting them.