Client Need

An Asian private equity major wanted to evaluate potential opportunities in the In vitro fertilization (IVF) sector in Southern Asia. This case study delves into the IVF landscape in South Asia, offering a detailed opportunity assessment. The key factors shaping the region's fertility market were explored to gain strategic insights for informed decision-making. Broad tenets of the study included the following:

• Historical and Current market size estimates, as well as expected growth in terms of volume and value
• State/region-wise breakup of the above market size to understand the service penetration
• The breakup of the IVF market into Corporate Chains, Standalone Centers, and Hospital-backed Centers
• Average pricing range/trends prevalent over the last five years and the service lines/treatment alternatives likely to witness maximum growth
• Decision-making criteria with respect to the treatment options available and the role of key influencers in the decisions made
• Competitive landscape

Knowledge Ridge Solution

In line with the investment objectives, Knowledge Ridge curated a list of fully vetted experts and offered phone consultations to assess the market. Some of the notable experts consulted were:

• AVP, Business Development at one of South Asia's largest corporate chains of IVF clinics. The expert provided key insights in estimating the overall and region-wise market size in terms of volume, as well as value, including key headwinds and tailwinds affecting the market growth.
• Independent consultant and current owner of a standalone IVF center with 30+ years of experience in working across hospital-backed and corporate chains. The expert was instrumental in providing current player-specific market share estimates, strategies used by key players, as well as pricing points across all available options
• Former CEO at one of India's largest hospital-backed IVF chains to understand the patient decision-making criteria, treatment preferences, and treatment levels suggested, including the success rates of each and, finally, the pricing across each of them

Knowledge Ridge Impact

knowledge Ridge shortlisted 17 experts from the In vitro fertilization ( IVF ) sector in South Asia. The client selected 14 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights on the market structure, size, and expected growth scenarios for IVF in South Asia. Some of the selected experts shared their insights on state/region-wise breakdown of the above market size to understand the service penetration and a breakdown of the IVF market into corporate chains, standalone centers, and hospital-backed centers. Other selected experts shared their perspectives on the average pricing range/trends prevalent over the last five years, the decision-making criteria with respect to the treatment options available, and the role of key influencers in decision-making and the competitive landscape in the IVF sector.