Client Need

Knowledge Ridge was approached by an International Capital Management Firm that traded in micro and small-cap securities in the international markets. They wanted to gain insights into the single-serve coffee market in Italy. This included specific and well-rounded insights into major Italian coffee brands, their respective market shares, the current market outlook, competitive dynamics in the industry, shift in distribution channels due to COVID, and other effects of the pandemic on the market. The client specifically wanted to speak to experts working in business development, marketing, distribution, and business strategy for all major coffee brands operating in the single-serve coffee market in Italy.

Knowledge Ridge Solution

Knowledge Ridge researchers selected relevant experts from all major Italian Coffee and Beverage brands. This included Managing Directors, Owners, CEOs, CFOs, COOs, and Sales Heads from these companies. They were phone interviewed to understand their direct involvement and were shortlisted based on their expertise and experience in providing a deep dive into major Italian coffee brands, their respective market shares, the current market outlook, competitive dynamics in the industry, shift in distribution channels due to COVID, and other effects of the pandemic on the market. Subsequently, experts were identified and shortlisted, and their biography was drafted as per Knowledge Ridge’s phone interviewing process. The final list of experts was sent to the client for their selection.

Knowledge Ridge Impact

Knowledge Ridge identified 12 experts from major coffee producers and distributors in the single serve segment in Italy. The client selected 11 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into the single-serve coffee market in Italy. Some of the selected experts shared their expert insights on major Italian coffee brands, their respective market shares, the current market outlook, and competitive dynamics in the industry. Other selected experts shared expert perspectives on the shift in distribution channels due to COVID, and other effects of the pandemic on the market.