Client Need

A global capital management firm based in the USA with a significant footprint in South East Asia and Europe approached Knowledge Ridge to better understand the competitive positioning and growth prospects in the global education and learning space. The client wanted to speak with recently departed senior executives from major companies in the global education space with a specific and deep focus on online learning and assessment solutions. The client needed pinpointed first-hand expert perspectives on the various major players in the market, their market share, customer perception of products and services, current marketing strategies, prices, and costs. This further extended to a deep dive into first-hand perspectives on the relative market positions and strengths and weaknesses of a firm’s competitors.

Knowledge Ridge Solution

Knowledge Ridge researchers selected relevant experts in South East Asia and Europe, which consisted of recently departed senior executives from major players in the global education space. They were phone interviewed to understand their direct involvement and were shortlisted based on their expertise and experience in providing a deep dive into relative market positions and strengths and weaknesses of companies in this space. Subsequently, experts were identified and shortlisted, and their biography was drafted as per Knowledge Ridge’s phone interviewing process. The final list of experts was sent to the client for their selection.

Knowledge Ridge Impact

Knowledge Ridge identified 14 experts working with global education majors. The client selected 11 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspective and actionable insights into competitive positioning and growth prospects in the global education and learning space. The selected experts shared their expert insights on online learning and assessment solutions, various major players in the market, their market share, customer perception of products and service, current marketing strategies, prices, and costs. Furthermore, the selected experts also touched upon relative market positions and strengths and weaknesses of a firm’s competitors.