Client Need

A global research and consulting firm approached Knowledge Ridge for expert insights into cloud offerings and the pricing construct of simulation software vendors. The client had a list of companies some of which included global giants in the simulation software space, which they required specific insights on. This included expert perspectives on product packaging and pricing questions like the approach taken by these companies to run simulation solutions over the cloud, how the simulation software vendors charge their customers for usage of their solutions over the cloud, and the software licensing mechanism used. The requirement for insights also touched upon the hardware usage and pricing offered, the different pricing models deployed, along with a comparative analysis of on-premise and cloud-based offerings in the simulation software space.

Knowledge Ridge Solution

Knowledge Ridge researchers selected relevant experts working on business development, sales and product management, and marketing within the list of companies provided by the client. Relevant experts were phone interviewed to understand their direct involvement in pricing mechanisms, on-premise vs cloud-based deployments, cloud computing hours offered, industry insights into GTM Strategy and pricing, hardware usage, the different pricing models deployed along with a comparative analysis of on-premise and cloud-based offerings, and customer cloud adoptions. The selected experts included CIOs, CTOs, Heads of Information Technology, Cloud Deployment Architects along with Sales Managers and Heads from simulation software vendors. Subsequently, selected experts were identified and shortlisted, and their biography was drafted as per Knowledge Ridge’s phone interviewing process. The final list of experts was sent to the client for their selection.

Knowledge Ridge Impact

Knowledge Ridge identified 10 experts from leading global simulation software companies. The client selected all 10 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into cloud offerings and the pricing construct used by these companies. Some of the selected experts provided the client with expert insights on the approach taken by these companies to run simulation solutions over the cloud, how the simulation software vendors charge their cloud based customers, and the software licensing mechanism used. Other selected experts shared expert perspectives on the hardware usage and pricing offered, the different pricing models deployed along a comparative analysis of on-premise and cloud-based offerings in the simulation software space.