Client Need

A well-known global research and consulting firm approached Knowledge Ridge to gain an in-depth understanding of near to long-term trends in the Indian Fertilizer and Agricultural Chemical market. The client had specific criteria for the senior experts they wanted to conduct phone consultations with. The client required well-rounded perspectives into the industry landscape for fertilizers (especially Urea) in India in particular, and other agriculture-based economies in general. Senior industry experts experienced in managing a 1MTPA urea plant who could evaluate the near to long-term market outlook were essential for the client to speak to. These experts were required to be experienced industry executives who could challenge the reports submitted by consultancies on market and segment outlooks and growth projections. This involved subject matter experts who could devote time on an extended basis – 1-2 hours daily for 5-6 weeks.

Knowledge Ridge Solution

Knowledge Ridge researchers selected relevant experts from Indian Fertilizer and Agricultural Chemical companies who could devote time on an extended basis (1-2 hours daily for 5-6 weeks) to share their insights with the client. These experts included General Managers, Plant and Production Heads, Principal Consultants, CEOs, and Business Analysts working with large companies involved in fertilizer and agricultural chemical manufacturing. They were phone interviewed to understand their direct involvement and were shortlisted based on their expertise to manage a 1MTPA urea plant and their capability to challenge the reports submitted by consultancies on market and segment outlooks and growth projections. Subsequently, experts were identified and shortlisted, and their biography was drafted as per Knowledge Ridge’s phone interviewing process. The final list of experts was sent to the client for their selection.

Knowledge Ridge Impact

Knowledge Ridge identified 19 experts from Indian Fertilizer and Agricultural Chemical companies. The client selected 17 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into long-term trends in the Indian Fertilizer and Agricultural Chemical market. Through this engagement with Knowledge Ridge, the client was able to successfully find experts who could share insights on managing a 1MTPA urea plant and get expert perspectives to challenge the reports submitted by consultancies on market and segment outlooks and growth projections while working with the client on an extended basis for 5-6 weeks.