Client Need

A large European voluntary network with a branch in Romania needed first-hand expert insights on the home furnishings market in the Nordic region. The client required insights from senior professionals who have worked extensively in the home furnishing and lifestyle arenas. First-hand perspectives on the market size, scale, landscape, and competition on the indoor and outdoor products in home furnishings, which included, kitchens, gardens, flooring, bathrooms, HVAC equipment, and recreation and marine products were essential to this engagement. Experts with experience in the above-mentioned areas from Sweden, Denmark, Norway, and Finland were necessary to be spoken with.

Knowledge Ridge Solution

Knowledge Ridge researchers selected relevant experts from the home furnishings and lifestyle market in the Nordic region. They were phone interviewed to understand their direct involvement and were shortlisted based on their expertise and experience in providing a deep dive into the market size, scale, landscape, and competition on the indoor and outdoor products in home furnishings. These included Supply Chain Managers, Business Analysts from major companies in Nordic Europe operating in the home furnishings and lifestyle spaces. Relevant experts who have worked in these areas from Sweden, Denmark, Norway, and Finland were selected for this engagement. Subsequently, experts were identified and shortlisted, and their biography was drafted as per Knowledge Ridge’s phone interviewing process. The final list of experts was sent to the client for their selection.

Knowledge Ridge Impact

Knowledge Ridge identified 16 experts from home furnishing space. The client selected 11 experts and conducted hourly phone consultations with each of them. Selected experts shared their insights on market size, scale, landscape, and competition on the indoor and outdoor products in home furnishings, which included perspectives on kitchen, garden, flooring, bathroom, and HVAC equipment, and recreation and marine products. This resulted in the client gaining first-hand perspectives into the Growth Landscape for Home Furnishings in the Nordic Regions.