Consumer Staples

Let's Revenge Shop In Covid!

<p style="text-align: justify;">India (and Bharat) is spending like crazy both online and offline&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p><p style="text-align: justify;"><strong>WHAT DOES THIS MEAN FOR D2C BRANDS &amp; EQUALLY FOR BRICK AND MORTAR BUSINESSES</strong></p><ul><li>Avenue Supermart (D-Mart) hits 3 trillion market cap, 46% year on year growth</li><li>Levis heading towards the strongest ever Diwali, high double-digit growth in e-commerce (what was&nbsp; predicted in the past to take 5 years otherwise)</li><li>Snapdeal doubles volume sales (98% growth), 60% from tier three towns</li><li>Despite 'Shradh' daily ecomm shipment volumes expected to hit 9mn compared to 6mn last year</li><li>Flipkart Big Billion Days report card: 55% growth in new sellers; Wholesale arm sees 1.3X jump in kiranas</li><li>The 7&ndash;Eleven brand entry set to modernize the small-retail environment</li><li>Yet, the e-retail market is likely to grow at 30 percent per annum to reach $120&ndash;140 billion by 2026 and is expected to be higher than modern trade by that year</li><li>Social commerce to grow at a CAGR of 60%. Approx 40% of online shoppers in 2020 made at least one&nbsp; purchase through social media channels like Facebook, Instagram, and WhatsApp.</li><li>D2C doubled from 2 years ago</li><li>one in 10 platform users adopt voice search, and one in 3 new e-retail users visit through a vernacular&nbsp; platform interface</li></ul><p style="text-align: justify;">All in all.... everything is growing!! Absolutely every number in any channel seems to signal 'recovery with vehement revenge'!!<br /><br />D2C brands will grow through both online channels, and be forced to look at offline channels for rapid acceleration. Offline brands will have to learn the online business. And all brands will have to learn how to provide a consistent brand experience to the consumer as she seamlessly navigates offline to online and vice versa!</p><p style="text-align: justify;"><br /><a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="0">#business</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="1">#growth</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="2">#socialmedia</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="3">#sales</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="4">#retail</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="5">#commerce</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="6">#economygrowth</a>&nbsp;</p><p style="text-align: justify;"><a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="7">#economyrecovery</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="8">#economy2021</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="9">#marketing</a>&nbsp;<a href=";highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6853592969807728640" data-attribute-index="10">#marketingandsales</a>&nbsp;</p>
KR Expert - Vani Gupta Dandia