Consumer Staples

The Attractive Shape Of The Foods

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<p>Consumers reliably match a variety of tastes (bitterness, sweetness, and sourness), oral-somatosensory attributes (carbonation, oral texture, and mouthfeel), and flavors to abstract shapes varying in their angularity. For example, they typically match more rounded forms such as circles with sweet tastes and more angular shapes such as triangles and stars with bitter and/or carbonated foods and beverages. Here, I suggest that such shape symbolic associations could be, and in some cases already are being, incorporated into the labeling and/or packaging of food and beverage products to subconsciously set up specific sensory expectations in the minds of consumers.</p><p>&nbsp;The latest evidence demonstrating that the shapes a consumer sees on the label and even the&nbsp;<em>shape of the packaging</em>&nbsp;in which the product is served, and&nbsp;<em>shape of the product</em>&nbsp;can all impact on a consumer&rsquo;s sensory-discriminative and hedonic responses to food and beverage products.</p><p>If there&rsquo;s one thing, we can all agree on, it&rsquo;s that pizza is delicious. But the problem with your typical slice of pizza contains so many unhealthy ingredients. Fortunately, everything that&rsquo;s shaped like a triangle tastes more or less the same. That&rsquo;s why we&rsquo;ve compiled some of the healthiest triangle-shaped foods that will trick you into thinking you&rsquo;re eating pizza!</p><p><strong>&nbsp;Triangular foods are trendy, and they are super tasty</strong></p><p>We&rsquo;re obsessed with taking pictures of the things we eat. food fact you should know about: Food, when arranged and photographed in triangular shapes, looks prettier.</p><p><strong><em>Samosas</em></strong></p><p><strong><img style="float: left;" src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/rakesh1.PNG" /></strong></p><p>Samosas have transformed and migrated to different parts of the world. If you&rsquo;re Indian, chances are that at some time of your life you have binged on these delicious treats. They started with the standard potato-filled samosas; those are the classics. Gradually we&rsquo;ve seen chicken stuffed samosas,&nbsp;<em>keema&nbsp;</em>samosas,&nbsp;<em>paneer</em>&nbsp;samosas, and mini samosa bites. The trick is that the outer deep-fried crust remains the same while the filling changes. Although samosas don&rsquo;t rank too high on our list of healthy snacks, they&rsquo;re far too delicious to resist so we advise baking them instead of frying.</p><p><strong><em>Nachos</em></strong></p><p><strong><em><img src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/rakesh2.PNG" /></em></strong></p><p>Of course, we all do love nachos, they are your daily dose of snackable goodness. We know they&rsquo;re deep fried and unhealthy, but you don&rsquo;t have to compromise on the taste. Nachos and cheese are just the perfect forever combination. Always has and always will be. That&rsquo;s why they are on our list of the best triangle shaped food.</p><p><strong><em>Pizza!</em></strong></p><p><strong><img src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/rakesh+3.PNG" /></strong></p><p>Pizza is like the world&rsquo;s most famous fast food ever! Originating in Italy, pizza has been reinvented over the years by different countries with their own twists. You&rsquo;ll find everything from Italian thin crusts to the famous American deep-pan pizzas. We have started seeing a trend in healthy pizzas these days. You know, the ones that are baked on wheat bread, with healthy ingredients and the like. Let&rsquo;s be honest, pizza is not the healthiest foods, so you have to revamp it with wholesome veggies, feta cheese, and unprocessed meats. Nevertheless, pizza is awesome!</p><p><strong><em>Triangular "Wiches"</em></strong></p><p>Sandwiches are always a big hit, whether it&rsquo;s with the kids or the adults. Cut your sandwiches up into little triangles, arrange them in a line and Instagram them. We promise that you&rsquo;ll get multiple likes.</p><p><strong><em>Toblerone</em></strong>&nbsp;</p><p><img src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/rakesh+4.PNG" /></p><p>Toblerone created the unique recipe and Theodor Tobler came up with the distinctive triangular shape and packaging of this now is world famous chocolate bar.</p><p><strong><em>Waffles!</em></strong></p><p><strong><img src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/rakesh+5.PNG" /></strong></p><p>Waffles for breakfast have always been a classic. A few years ago, a few quirky restaurants reinvented waffles with uber cool toppings and, boom waffles were back. Let&rsquo;s remind you that most places serve them up in cute little triangular cut outs with amazing toppings.</p><p><strong><em>Recent Scientific Experiments on Triangular shape also proved the following</em></strong></p><p>Experiment (A) revealed that the visual search for a downward pointing triangular target was faster than when the same target pointed upward, regardless of whether the stimuli were simple geometric figures or photos of food.</p><p>Experiment (B) replicated these results using images of both food and non-food packaging.</p><p>Experiment (C) revealed that the same triangular stimuli were generally rated as less pleasant, less liked, and less familiar when they pointed downward than when they pointed upward. Taken together, these results, therefore, suggest that the cognitive processing of food images is influenced by incidental aspects of their visual appearance and that such a pattern of results can also be extended to the case of food packaging.</p><p>&nbsp;</p>
KR Expert - Rakesh Reddy Mudireddy